The Full Story
About
Nestled in the breathtaking surrounds of the Western Cape, South Africa, Isabella Rayne (previously known as Ubuntu Undertakings) is a vibrant haven where art, environmental stewardship, photography, videography and education harmoniously converge. Led by passionate freelance artist, Isabella R. Farrell, this creative sanctuary offers captivating and bespoke commissions that showcase the beauty of authentic creativity. Whether it's capturing unforgettable moments through stunning visuals or sharing knowledge as an exceptional consultant, Isabella Rayne is a testament to the transformative power of nature conservation and the arts.
Values
From regenerative storytelling, architecture, agriculture, design and thinking, to a deep purpose rooted in nature conservation— being a catalyst for holistic change and a custodian of the land remains my highest priority always. Social welfare, regeneration, peace and biodiversity are the core values of Isabella Rayne.
Mission
These principles present themselves through many mediums: design, science, food, health, creativity, art, community, regenerative agriculture, Biodynamics, storytelling, horticulture, photography and poetry.
Vision
Our vision is to inspire connection through creativity, sustainable innovation and custodianship.
Ubuntu remains central to my professional, personal & spiritual philosophy. Ubuntu means 'I am because you are'. Community is at the heart of Isabella Rayne, and for that reason I am constantly partnering with local & sustainable individuals and brands. Collaborative consumption, altruism and giving back to both people, animals and ecosystems is at the basis of everything I do. I am always looking for ways to further include others, partner in projects, co-create spaces, diversify my approaches and network. If you feel aligned with our ethos, we would love to connect with you!
Ikigai
'Ikigai' is a Japanese philosophy that refers to your life purpose. Ikigai can roughly be translated as the following: iki meaning 'life', and gai meaning 'worth'. It is a reason for being. The four main facets of Ikigai are A) what you love; B) what the world needs; C) what you can be paid for; D) what you are good at.